The latest look at what types of content on Facebook draw the most likes turned up results that were completely inconclusive.
Audience research and targeting company Crowd Science conducted a study to determine what types of content Facebook users like, and why, and three types of content finished in a dead heat at 16 percent apiece: wall posts, pictures, and comments.
The results from Crowd Science starkly contrast data from Web Liquid and Momentus Media cited by eMarketer earlier this week, which pointed to photos as the most engaging type of Facebook content.
There was also no runaway winner when Crowd Science asked users why they liked content, with 28 percent each saying to show support or because they enjoyed what was being said or shown.

The number of videos shared via Facebook in the third quarter blew away the corresponding totals for Twitter, according to the latest research from video analytics firm Ooyala.
According to a report by Ooyala, the gap between the two social networks was most prevalent in Taiwan, Italy, and Australia, while Twitter’s best showing was in Japan.

Google Plus users have clicked the +1 button for the homepage of which social network most?

If you guessed Google Plus, you guessed incorrectly.

The Sociable reported that the Facebook homepage was the subject of around 44,000 clicks of the +1 button on Google Plus, which is 1,000 more than the Google Plus homepage gets.

What’s more, the total for the Google Plus homepage has barely moved since The Sociable began tracking it Sept. 25, while Facebook’s total has risen from around 36,000 on that date.

The Sociable said it used Google’s +1 Chrome extension to obtain the figures, adding that Twitter has seen modest growth, as well, at some 14,000 +1 clicks currently versus 12,000 September 25.

Readers: Have you been tracking the competition between Facebook and Google Plus, or did you just say, “What competition?”

The “Meet the Press” weekly web show, “Press Pass,” discussed whether debates matter on the Facebook D.C. page this afternoon, but sidestepped what we think is a more interesting topic: the role that the social network plays in a debate.

Still, the livestream was timely, since we are in the midst of debate season with the Republican presidential candidates.

The broadcast featured Jim Lehrer, frequent debate moderator, anchor of the PBS “Newshour” program, and author of The Last Debate, a fictional and humorous, behind-the- scenes account of a presidential debate.

Joining “Meet the Press” host David Gregory were two politicos; Ron Klain, former chief of staff to Vice President Biden, who has prepared every Democratic presidential candidate since 1992, and Kevin Madden, former communications director for Mitt Romney’s 2008 campaign.

Your first goal with each post from your business Facebook page is to be seen by fans. But every post has a limited lifespan.

During that time, your fans see the post in their news feed and may like or comment.

But after a certain point, Facebook stops showing the post in their news feed.

If you knew the average lifespan of your posts, you could post again right when the previous posts died off. Your page would always have a live post out there for fans. You’d be maximizing your possible exposure.